Overview

Call letters: WMLL – FM, WMLL – FM HD1 | Manchester, NH
Branding: 96.5 The Mill
Tagline: Manchester’s Iconic Rock
Format: Iconic Rock
Coverage Area: Merrimack Valley, NH
Website: 965themill.com

Listener Profile

Primary Target Market: Adults 35-55
Gender: Male 56%, Female 44%
Own Homes: 75%
Household Income Over $75,000 Per Year: 47%
College Grads: 41%
Demo Breakdown: 18-24: 9%, 25-34: 15%, 35-44: 17%, 45-54: 27%, 55-64: 22%, 65+: 10%

Core Artists

Eagles, Rolling Stones, Aerosmith, Nirvana, Fleetwood Mac